Promotion of state now in tourism industrys hands

first_imgOLYMPIA — Business and travel industry leaders have begun marketing Washington just weeks after the state shut down its official tourism agency.In another grueling year of budget compromises, July 1 marked the date when Washington became the first state to shutter its tourism agency. The decision gave primary responsibility for tourism marketing to the fledgling nonprofit Washington Tourism Alliance. The WTA encompasses of a broad cross section of businesses and associations within Washington’s tourism industry, ranging from the Washington Restaurant Association to Red Lion and Best Western hotels. Its leaders created the group in February, following the announcement that officials would close the doors to the state tourism office.With more than $300,000 raised from the tourism industry so far, the WTA has taken off fast, but it still has some holes to fill. Chief among those is who will serve as its interim director. Kim Bennett, CEO of the Vancouver Regional Tourism Office, played a key role in interviews to narrow the field of candidates to lead the WTA. “I believe they’ve made a selection,” Bennett said, “and that will be announced somewhere around July 22.”The state put about $2 million into tourism marketing last year. The number represents a decline in funding over several years from a peak of $7 million. Bennett is optimistic that the complete shift to the private sector will bolster funding enough to surpass those amounts in the next few years. “I’m hoping that in the first two or three years, the WTA can amass a budget of around $10 million,” she said.Paying for itPart of the WTA’s funding comes from membership fees, which range from $25 for individual members to $5,000 for the group’s founding partners. The other part will come from contracts with industry leaders such as the Port of Seattle, said WTA member Jane Kilburn.last_img read more

Increasing numbers of Brits are booking flights to

first_imgIncreasing numbers of Brits are booking flights to Canada ahead of this winter’s ski season, the Canadian Tourism Commission (CTC) has said.According to the CTC, the increase in visitors from the UK has led to many resorts investing in improvements.Nim Singh, the CTC’s media and public relations manager, explained that the UK represents approximately ten percent of all incoming skiers to Canada, although that figure is “growing”.”We’ve got other resorts announcing massive investments, for example, La Massif just outside Quebec has announced their investment in developing and creating a brand new facility,” she said.”Resorts in Kicking Horse, Panorama, Revelstoke and British Columbia are all actively encouraging British visitors to come.”Ms Singh went on to say that, over the last decade, British skiers booking flights to Canada have increased from 20,000 a year to 100,000.According to the Ski Club of Great Britain, the top resorts in Canada are Banff, Fernie, Lake Louise, Tremblant and Whistler.ReturnOne wayMulti-cityFromAdd nearby airports ToAdd nearby airportsDepart14/08/2019Return21/08/2019Cabin Class & Travellers1 adult, EconomyDirect flights onlySearch flights Map RelatedMore skiers booking flights to JapanMore skiers booking flights to JapanIncreasing numbers of Brits book flights to value-for-money sunshine destinationsMore Brits are booking flights to destinations that offer value-for-money as well as warmth.Courchevel hosts Dali exhibition for skiersSkiers looking for a cultural destination this winter may head to Courchevel as the resort hosts a Dali exhibition.last_img read more