Charities: Shorten up fund-raising events

first_imgTwo recent examples: One had two speakers and lasted over two hours. The second had 15 honorees and lasted one-and-a-half hours. While organizations are doing their best to raise money, there’s a growing insensitivity to audience attention span. “The mind can absorb only what the seat can endure.”The message to meeting planners is tighten up your formal programs to 45 minutes or less. Recognize a few key people — maximum of three. Don’t overkill a good thing. Please find a way to better facilitate a larger group of people.We’re happy to support you, but please have pity on the time we are lending you. Run a tight program. Start on time, have an end time and end on time, particularly the cocktail hour. Silent auctions are OK as they are. Live auctions must be limited to seven items or less.Neil GolubSchenectadyThe writer is executive chairman of the board of Price Chopper.More from The Daily Gazette:Motorcyclist injured in Thursday afternoon Schenectady crashSchenectady NAACP calls for school layoff freeze, reinstatement of positionsSchenectady man dies following Cutler Street dirt bike crashEDITORIAL: Find a way to get family members into nursing homesSchenectady department heads: Budget cutbacks would further stress already-stretched departments This is an important message to charitable organizations holding fund-raising events and galas. The formal part of most programs, including speakers and honorees, is getting too long. There’s too much talk. Audiences giving up their free personal time are getting turned off with long, drawn-out events. Categories: Letters to the Editor, Opinionlast_img

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