In recent months, Thailand has seen waves of youth-led protests looking very much like the ones seen in Hong Kong in 2019.From hand signals to flashmobs, Thai pro-democracy activists are deploying tactics learnt from Hong Kong demonstrations. Meanwhile, Hong Kongers are organising online campaigns to support and boost awareness of the Thai protests.- Advertisement – – Advertisement – They are part of a unique Asian youth movement called the Milk Tea Alliance, which also includes Taiwanese supporters.Two prominent protesters – Joshua Wong from Hong Kong and Akkarasorn Opilan from Thailand – tell us how both sides are helping each other, and what this generation of Asian youth activists hopes to achieve.- Advertisement –
This story is about branding and marketing in tourism and the profiles of Scandinavian tourists, and all together the Scandinavian airline SAS connects them into one story. But let’s go in order, the first story is about promotion.Consumers today are “bombarded” with advertising messages like never before in history, and the competition is so great that it’s really hard to find a reason why we’re different from others. Marketing is present at every step in our daily lives, even more than we are aware of it. From billboards, messages from vehicles, buildings, newspapers, radio, television, the Internet, social networks, all the way to our refrigerators and televisions in our homes and on our cell phones that have become by far the strongest media. Buy me, buy me, buy me šti screams from various channels and media from the moment we open our eyes and look at what time it is on our digital watch, until we go to sleep and then look at our mobile phone for the last time.Although with the advent of digital marketing and social networks, it is never easier and cheaper to reach a large audience, and globally, due to excessive noise in communication, it is harder and harder to get customer attention, and even harder to reach the “holy grail” and that is action i.e. the purchase of a product or service. This is where the storytelling concept that sells not products, but emotions and experiences, comes into play for a long time. Products and services identify with human characteristics, and send messages on a conscious and unconscious level precisely through emotions.Apple doesn’t sell cell phones, Coca.cola doesn’t sell fizzy drinks, Nike doesn’t sell sneakers, they all sell emotions and experiences.Thus, the SAS is also aware of the fact that a plane flight is much more than a mere transport.SAS, a Scandinavian airline, realized back in 2014 that travel, ie tourism, generates strong emotions, and that today’s marketing must focus on the storytelling concept, and not on classic ads. #WeAreTravelers is a long-term concept that aims to position SAS as the first choice of airline for Scandinavians abroad. The concept is based on a deep understanding of the positive emotions associated with flying and how SAS actually enhances their joy of travel.Photo: SAS / Campaign: The ArrivalsThus, SAS launched a long-term campaign #WeAreTravelers, in which emotions and experiences were the main focus. Through a few years of campaigning, they learned, watched reactions, researched or rather grew and developed with the campaign, and in 2018 they did market research in Denmark, Sweden and Norway (on market research in the second part of the article) which was the basis for a new extension campaigns this year. “Traveling is a way of life for many Scandinavians; we love to travel and do it a lot. It is an important part of who we are. Here at SAS, we know this lifestyle well, because it is our way of life as well “, Said Stefan Hedelius, Vice President of Brand & Marketing at SAS.The new extension of the campaign “The Arrivals”, following the concept of We Are Travelers, launched at the end of October this year, is a great example of storytelling, and interestingly in the video they never show the airline, but the focus is on the fact that they are actually airlines. than to “sell” strong emotions and experiences.The new campaign “The Arrivals” (HR “Arrivals”) captures the moment of arrival at airports, in this case at Kastrup International Airport in Copenhagen, and the main message is how travel changes people. And at SAS, they think travel changes people for the better.”We at SAS, along with our passengers, bring a lot back from our travels. We bring inspiration and courage, perspective and love. Travel changes us, and when it changes us, we change the world. With our new “Arrivals” campaign, we want to show that travelers are coming back richer. Said Annelle Nassen, SAS Marketing Manager, about the newly opened campaign, adding that the campaign takes place on various channels in Scandinavia, the US, the UK, Germany, France, China and Japan.Campaign 2014 / WEARETRAVELERSCampaign 2018 / THE ARRIVALS /NEW VIDEO AS THE BEST DESCRIPTION OF THE STORYTELLING CONCEPTIn the meantime, there is no need to worry about it. ”If we look at the first promotional video from 2014 and the latest from this year, we can clearly see exactly this growth and development in understanding the storytelling concept, ie the focus on emotions and experiences.SAS RESEARCH / Local experiences as the main motive of Scandinavian travelTravel changes us, and the Scandinavian airline SAS believes they are changing us for the better.Sas has conducted research in Sweden, Denmark and Norway to investigate how travel is changing us, which yields interesting market profile data.Travelers are more open to new people, other cultures and are more curious to learn new things. Travelers are more creative, innovative and interested in contributing to society. The more you travel, the more the above comes to the fore. The research findings correlate with the general perception of travelers as inspiring and adaptable. Generally speaking, travel is considered an important part of a satisfying life in Scandinavia, but we can conclude that it is universal, and the aspiration of people to be able to travel as much as possible. Traveling also makes us think about our loved ones and our private lives, and we also become increasingly aware of all that the world has to offer, as well as the good and bad things we have at home.The results of the survey indicated that six out of 10 (61%) believe that travel provides insight into new cultures and brings new ideas to a person’s personal life. The results also showed that more than half of the respondents (62%) believe that travel offers new knowledge that is brought home, while seven out of 10 (72%) believe that travel increases knowledge about international relations and situations.As many as 65% of Scandinavians have traveled abroad at least once in the last year, and 44% have traveled twice in the last year, while 27% have traveled three times a year and 16% four times a year abroad. On the other hand, 35% of Scandinavians have not traveled abroad in the last year, but locally.TOP 5 travel motives / Local experiences as the main travel motiveI keep emphasizing that one of the main motives for traveling is to get to know new ways and culture of living, and authenticity is the main ingredient of tourism.Thus, according to the research, in the first place the motives of travel are local experiences (eg local people, local culture and atmosphere, local markets), in the second place is the experience of local / authentic food (eg gastronomy, street food, restaurant visits) and in third place the experience of nature (eg national parks, boat trips, beach, forest), followed by artistic and cultural experiences (eg museums, exhibitions, concerts) and physical activities or active holidays (eg hiking, cycling, running) , surfing, skiing, golf).Research shows that tourists from the Scandinavian countries are no different from other tourists, and these five motives are certainly on top of all other tourists from around the world as the main motives for travel. Of course, we are not talking about business trips or family visits abroad.Photo: SASMEET YOUR GUESTSAlso, this research is an excellent insight into the profiles of travelers in Sweden, Denmark and Norway, if we want to motivate this target group to visit Croatia. In addition, the market profiles prepared by the CNTB are attached, and it also provides a useful insight into the mentioned markets.Finally, it is important to mention that the CNTB has a representative office in Sweden, which is in charge of the entire Scandinavian market (Norway, Denmark, Sweden). This year, he was appointed to the CNTB vacancy for the position of Director of the Croatian Tourist Board in Sweden (Jungfrugatan 24, 111 44 Stockholm, Sweden). Vedran Sušić ( TEL + 46 8 5348 2080 MAIL email@example.com WEB https://croatia.hr/sv-SE ) which is at your disposal for all information and assistance about the Scandinavian market.According to the research TOMAS Summer 2017 The average consumption of Scandinavian tourists is 119 euros of average consumption, and according to the market share in the total number of overnight stays in the first 10 months, Scandinavian tourists make up a total of 3.6% of overnight stays (Sweden 1,6%, Denmark 0.9%, Norway 1.1%). Thus, according to eVisitor systems from the Scandinavian countries, 10 arrivals and 635.321 overnight stays were realized in the first 3.775.888 months, which is an increase of about 1,5% more overnight stays than last year. (Sweden 309.770 arrivals and 1.717.979 overnight stays, Norway 187.904 and 1.166.737, Denmark 137.647 and 891.172)So, there is definitely room for growth, especially in the pre- and post-season.Get to know your guests, it is the first prerequisite not only to meet their expectations, but to exceed them. Because a satisfied guest has always been in will always be the best possible advertisement.Attachment:SAS RESEARCH / A survey conducted by Epinion in Sweden, Denmark and Norway examines how travel changes us.SCANDINAVIA / ISSUING MARKET PROFILE – EDITION 2017
For all the Latest Sports News News, Cricket News News, Download News Nation Android and iOS Mobile Apps. New Delhi: Ravichandran Ashwin has been officially traded from the Kings XI Punjab franchise to the Delhi Capitals for the upcoming 2020 edition of the Indian Premier League. In a statement released by the IPL, the announcement was made that Ashwin has been traded to Delhi Capitals from Kings XI Punjab. Ashwin, who had captained Kings XI Punjab for two seasons without much success, was supposed to join Delhi Capitals earlier but once Anil Kumble came on board, it was learnt that the Kings XI Punjab franchise weren’t ready to release their senior bowler.”Yes, Ashwin is joining Delhi Capitals. The deal had earlier fell through as KXIP didn’t get the two DC players that they wanted in a trade-off with Ashwin. Now they are getting those two players and it’s 99 percent done,” a senior BCCI official, privy to IPL trade-offs, had told PTI on conditions of anonymity a couple of days ago.However it couldn’t be confirmed as to which two players Delhi will be trading. Earlier, speaking to IANS, Anil Kumble, Director of Cricket Operations of Kings XI Punjab, had expressed uncertainty over the future of Ashwin, saying that he had just come on board and it was too early to speak on the permutations and combinations that they were planning for the 2020 edition.”No decision has been taken yet. I have just come on board, in the last one week. We will know in the due course the decisions we are going to make. I haven’t got down to the details of the squad. The players we are going to retain, the players we are going to trade, none of those areas have been looked into,” former India head coach Kumble had said.Also Read | Two Kids At Home, Books And Archaeology – R Ashwin Reveals Reason For Not Watching CricketThe remarks came after KXIP co-owner Ness Wadia had said that the franchise had decided not to trade the spinner with DC. Under Ashwin’s leadership, KXIP played well in the first half of the past two seasons before losing steam in the second half. They finished seventh in 2018 and sixth in 2019.
World of Tanks Blitz will see the four best teams in Blitz head to Minsk, Belarus, on November 11th to compete for their share of $30,000 (£22,600) in the Twister Cup. It follows on from the 2016 iteration in which team C4 from the CIS region tok the crown in New York City — but this time the game’s headed back to Minsk, the birthplace of the game itself. For those unaware, World of Tanks Blitz is a cross-platform free-to-play MMO action game using tanks. It’s available on iOS, Google Play, Mac OS, Windows Store and Steam so it’s a wide range of platforms. The game has over 250 tanks available for the user and through the use of one dedicated Wargaming.net ID, progress can be directly transferred across platforms by the users.This month will see qualification for Minsk get underway. Each of the four regions will see week-long qualifiers to discover just who’s strongest within each region before they then set off for Minsk and the chance to win their share of the grand prize. “With esports, we give players the opportunity to see which of them is truly the best of the best, not just to themselves or their competitors, but the whole world,” said Daria Klimchuk, esports Manager. “2016’s Twister Cup was awesome, and we plan on making this year’s event one not to be missed.”Esports Insider caught up with two members of staff who work on World of Tanks Blitz, including Daria and full feature length articles will be posted shortly so make sure to keep an eye out. The pieces cover not only the esports side but also the development of World of Tanks Blitz as a standalone title.Esports Insider says: We’ll be watching the tournament with keen interest as the fun and often frenetic gameplay makes for great viewing. One would expect the CIS region to yet again be extremely strong, but can the rest of the world conquer them this time around? Only time will tell.
Image Courtesy: Getty/TwitterAdvertisement 58rv0oNBA Finals | Brooklyn Vshv0aWingsuit rodeo📽Sindre Ejybpa( IG: @_aubreyfisher @imraino ) 5cq5Would you ever consider trying this?😱b5jxzCan your students do this? 🌚dxkmuRoller skating! Powered by Firework Yesterday had been amazing for both AS Roma and Chris Smalling. The ex Manchester United defender scored the opener, and also provided two assists as Roma thrashed Brescia at home. The enjoyment didn’t stop as the club pulled a light jab at Smalling’s former side on Twitter.Advertisement Image Courtesy: Getty/TwitterThe Red Devils ended the match day in all disappointment, as they newly promoted Sheffield United managed to make a 3-3 draw at Bramall Lane. Meanwhile, as the Twitter hand of Bleacher Report Football was cherishing Roma’s victory and their center back’s marvellous performance, one United supporter came and called Serie A ‘farmers league. But, Roma’s social media executives promptly jumped on work.Check out the tweet made by the club below-Advertisement One twitter user named Raven replied to the tweet by saying: “I repeat Manchester United was the problem” suggesting it was the best decision for Smalling to swap sides. However, one user named Fini replied: “Italy is farmer league” implying the Serie A is easier and the reason why the 30 year old English center back is doing better.Below here is the whole conversation-Roma’s Twitter admin posted screenshots of the convo, and added in a tweet from Sheffield United’s official Twitter handle, poking at Solskjær’s side and its fans for not being able to secure a victory against them.Here is the tweet by Sheffield-This tweet was posted as Sheffield striker Oli McBurnie netted in the equalizer in the 90th minute as they were trailing behind 2-3. Advertisement
In addition to the verbal comments made at the March 18 meeting, the public is invited to send written comments by email to firstname.lastname@example.org or by mail or courier to Executive Director, New Jersey Turnpike Authority, 1 Turnpike Plaza, P.O. Box 5042, Woodbridge, NJ 07095. The NJTA’s full plans are available at njta.com. The New Jersey Turnpike Authority (NJTA) is now accepting public comments on proposed toll increases on the Garden State Parkway and Turnpike. Comments will be accepted through April 3 at 5 p.m. Neptune resident Zoey Baldwin spoke as the director of government affairs and communications for the Utility & Transportation Contractors Association. She said she strongly supports the adjustments, as the last adjustments were made to the Turnpike and Parkway nine years ago. Additionally, all cash collection lanes on the parkway and turnpike have been suspended in order to prevent the spread of COVID-19. Drivers are being asked to use E-ZPass lanes. Anyone without an E-ZPass tag in the vehicle will be billed by mail at the cash toll rate. “They get on and off at Cheesequake. They get on and off at Belmar. Close the holes. Everybody pays to get on, everybody pays to get off, you’re going to see a substantial increase,” he said. At public hearings March 18 hosted by the state Department of Transportation (DOT), one in Woodbridge and one in Camden County, authority members presented a proposed 2020 capital improvement program and toll adjustment schedule to the public. About 40 people attended, keeping with Gov. Phil Murphy’s mandate banning gatherings of 50 or more. These proposed toll rates will remain in line with rates drivers pay on other U.S. toll roads, Gutierrez-Scaccetti said. The NJTA does not receive tax money from any source and 92 percent of its revenue comes from tolls paid by people who use the turnpike and parkway. The remainder is generated from service areas, the PNC Bank Arts Center and other miscellaneous small sources, she added. Tinton Falls resident Cindy Williams spoke on behalf of herself and members of the Eastern Atlantic States Regional Council of Carpenters. She said the state is in “desperate” need of investment in replacing and repairing its infrastructure. “The proposed NJTA Capital Plan is amongst the strongest economic stimulators of the State of New Jersey,” said Diane Gutierrez-Scaccetti, commissioner of the DOT and chairman of the NJTA. It will sustain “tens of thousands” of jobs, and maintain and strengthen the transportation network, she added. During the public comment portion of the meeting in Woodbridge, several people spoke out as either individuals or representatives of larger groups. All of them had positive reactions to the plans. According to the NJTA, the additional revenue from the last toll increase allowed it to take on a $7 billion capital program, which included the widening of the Turnpike between interchanges 6 and 9. “At a final cost of $2.13 billion, the widening added 170 lane miles and represented the largest capital improvement in the history of the Authority,” according to the NJTA. “The modest raise in tolls that are being proposed by the NJDOT will help to make sure that we have projects moving forward. It will help put hardworking men and women, like myself, to work,” she said. As proposed in the plan, the average toll on the Parkway will increase by 27 percent, from $1.11 to $1.41. On the Turnpike, fees will increase by 36 percent, from $3.50 to $4.75. If approved, tolls will be indexed starting in 2022, allowing for annual increases to keep up with rising costs. It will be capped at 3 percent. Buses would receive a 40 percent discount. Matawan resident Denis Brady also said he approves of the plan, but asked that officials “close the gaps” on the Parkway so that no matter what exit people get on or off of, they pay the same toll fees that others do. Tolls could be increased on the Garden State Parkway and Turnpike under a proposal by the New Jersey Turnpike Authority. “While no one likes to pay more, everyone wants a better, faster commute. Increasing tolls will afford the Turnpike Authority the resources it needs to continue providing us with the same premium service that we’ve come to expect,” said Baldwin. By Allison Perrine | email@example.com